Andreas Kaparos

User Research & Insight

Athens · Copenhagen

I help organisations understand their users deeply, discover opportunities, and make confident product decisions through qualitative and mixed-methods research.

I partner with teams who value long-term benefit for users, not just commercial optimisation.

How I Support Mission-Driven Teams

Discovery & Understanding

Research that identifies user needs, motivations, and behaviours before committing development resources.

Usability & Experience Evaluation

Rapid qualitative cycles that reveal friction, validate direction, and inform design decisions.

Mixed-Methods Decision Support

Combining interviews, surveys, and behavioural evidence to support prioritisation and confident product direction.

Long-Term Research Partnerships

Research as an ongoing practice: mentoring designers, building internal capability, and shaping roadmaps collaboratively.

Questions I Help Teams Answer

What do people actually need and why?
Which opportunities are worth pursuing first?
Why are users not adopting a feature, service, or product?
How can we communicate benefits more clearly and persuasively?
Where do design changes have the greatest impact?
Which decisions carry the most risk or uncertainty?
How do we prioritise when resources are limited?
What evidence do we need to move forward confidently?

Let's Discuss Your Project

If you’d like to explore a collaboration, feel free to get in touch.

I’ve supported Cosmote Telekom, Capture One, and Plum, along with smaller organisations, to make thoughtful product decisions grounded in user insight.